Create value with digital engagement

with the digital engagement framework.

Version 3 out now, thanks to Vivian, Dominique, Andrew and 3,241 others.

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Out now: 3 new free tools and all new workshops

The Digital engagement framework helps your organisation excel in the digital age.

Digital-engagement-framework-sample

The Digital engagement framework

The Digital engagement framework helps you identify the value creation opportunities of digital engagement for your organisation and develop the strategies, processes and technologies to structurally engage your audience to maximize your co-created value.

The Digital engagement framework is developed in close cooperation with professionals in a variety of industries, including consumer services, gaming, leisure and culture & heritage, where the framework was initially launched. Currently, it’s in use in 100s of organisations around the world.

Version 3 completely refreshes the original framework and adds two brand new tools. All still 100% free. Get started now!

Step 1: Value and co-creation

Long-term customer engagement only happens when the value creation is mutually beneficial and – ideally – creates a little something extra. We call this the mathematics of digital engagement, where one and one should add up to more than two.

The value creation model supports you to do the math. It helps you define the little something extra you want to create and the contribution from your organization and your audience to this value creation.

Download worksheet
Value-creation-model
Engagement-phases-framework

Step 2: Reach and engage your customers

Customer engagement is a process. It starts when you first connect with your audience – usually far away from your own organization’s channels – and reaches its pinnacle when the envisioned value is created.

The engagement phases framework helps you to develop the activities needed to take your audience from merely reached to sustainably engaged. It helps you select the right channels, develop a content strategy and ultimately activate your audience to become value creating brand advocates.

Download worksheet

Step 3: Strategies, technologies and processes

Digital engagement is an exercise that transforms organizations. To be successful, you’ll need the strategies, technologies and processes in place to structurally engage your customers to co-create value.

The Digital Engagement Framework brings together the value exchange model, engagement phases framework and another 5 key elements to help you develop a full digital engagement strategy for your organization. Tried and tested in over 1,000 organizations worldwide, it’s the go-to resource for everyone aiming to maximize value creation with customer engagement.

Download framework Worksheet

Digital-engagement-framework

Workshops and consulting

Define your organization’s potential value creation with digital engagement and develop the outline of a strategy and ideas to capture this value.

You get:

  • A facilitated full-day workshop that guides you and your team through the digital engagement framework.
  • Industry-related best practices and case studies to inspire and inform your strategy and activities.
  • Our signature strategy-on-a-page after the workshop.
  • Up to 4 hours of coaching and support to activate the outcomes.

€ 4,995

Get in touch

 

Prices exclude travel and accommodation for two people from Europe (one for the two-hour teaser) and 20-21%VAT. Additional support with implementation and execution is available. A successful workshop includes people from across your organisation and involves decision-makers.

One-day ideation workshop

Everything from the one-day workshop, plus a deep-dive into the strategies, technologies and processes needed to turn your digital engagement strategy to action.

You get:

  • A facilitated two-day workshop that guides you and your team through the digital engagement framework, with additional focus on the organizational elements
  • Industry-related best practices and case studies to inspire and inform your strategy and activities.
  • A thorough team training / refresh on digital media and the realities of digital engagement strategy
  • Our signature strategy-on-a-page after the workshop.
  • Up to 8 hours of coaching and support to activate the outcomes.

€ 8,995

Get in touch

 

Prices exclude travel and accommodation for two people from Europe (one for the two-hour teaser) and 20-21%VAT. Additional support with implementation and execution is available. A successful workshop includes people from across your organisation and involves decision-makers.

Two-day ideation and design

Create a full digital engagement strategy and a deep-dive into up-to 3 activities (i.e. your website, a serious game and social media). This is the full package, taking you from zero to infinity in a longer process. Plus, we’ll help you embed the strategy and activities.

  • The full package from the two-day ideation workshop, resulting in a detailed version of our signature strategy-on-a-page for your organization.
  • A facilitated two-day workshop that translates the principles of your digital engagement strategy into a detailed plan for up-to 3 activities of your choosing.
  • A one-day follow-up workshop to embed the strategy and activities in your organization.
  • Industry-related best practices and case studies to inspire and inform your strategy and activities.
  • The most thorough team training on digital engagement of all options.
  • Documentation to support all outcomes (strategy-on-a-page and 3 activity plans).
  • Up to 24 hours of coaching and support to activate the outcomes.

€ 19,995

Get in touch

 

Prices exclude travel and accommodation for two people from Europe (one for the two-hour teaser) and 20-21%VAT. Additional support with implementation and execution is available. A successful workshop includes people from across your organisation and involves decision-makers.

Full week digital strategy

Digital engagement strategy in a nutshell: in a high-paced interactive workshop people are introduced to the Digital engagement framework and learn how they can use it themselves. Ideal for conferences and seminars. Can be combined with a presentation.

€ 1,995

Get in touch

 

Prices exclude travel and accommodation for two people from Europe (one for the two-hour teaser) and 20-21%VAT. Additional support with implementation and execution is available. A successful workshop includes people from across your organisation and involves decision-makers.

Two hour teaser

Get more out of digital engagement

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team

Meet the makers

Contact us for more info

Jasper Visser & Jim Richardson

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Digital engagement on paper

History and some credits

v3 (January 2015) – download
Our current version, launched internationally, with contributions from a variety of industries. Added: 2 new tools. Changed: information, technology, processes and co-created value.

v2 (November 2013) – download
Launched internationally, with contributions from Kevin Bacon, Rick Lawrence, Laura Fox, Mar Dixon, Bridget McKenzie, Carlotta Margarone, Dana Allen-Greil, Davide Baruzzi, Hans Henrik Appel, Luca Melchionna, Lynda Kelly, Mylee Joseph, Oliver Zietzke, Pierre-Yves Desaive, Rui Guerra, Ryan Dodge, Samuel Bausson, Steffen Boddeker, Stephanie Rosestone, Susan te Riet, Travers Lee and Tony Butler. Added: trends, metrics and guidelines. Changed: vision, objectives and channels.

v1 (May 2012) – download
Launched at MuseumNext 2012 in Barcelona, with contributions from the teams at Sumo and Inspired by Coffee. Added: organisational basis, content, ambition and values. Changed: assets, audiences, reach.

v0 (February 2012) – download
Launched at an internal workshop in Qatar. The original version, designed on the back of a coaster.

The Digital engagement framework is a community effort. Contact us to share your experiences.

Small print

Our response to translation requests: YES! Contact us to get source files of any of the publications.

Local partners worldwide provide Digital engagement framework-based workshops and consulting. Let us know if you do too, so we can forward possible requests to you.

The Digital engagement framework and related tools are available under a Creative Commons Attribution-Share Alike License. Feel free to share and adapt this to suit your needs, but drop our names (Jasper Visser & Jim Richardson) and use a similar license.

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